To launch the new Renault Clio 6 hybrid, the brand aimed to rekindle the emotional bond people have with the iconic car. More than a vehicle, the Clio was portrayed as a symbol of memories and first loves.

Through warm, intimate visuals, the campaign evokes nostalgia and affection—revealing the car only through subtle hints and reflections. As a copywriter/art director duo, we built a creative direction that celebrated the “coup de foudre” feeling the Clio has always inspired.