renault kwid - radio campaign

Radio spots accompanying the March 2025 TV commercial “Renault KWID — Style Attracts Style.

Challenge

Develop radio scripts for the Renault KWID across India and Latin America while remaining faithful to the campaign platform "Style Attracts Style."

Approach

Each script translated a product feature into the language of fashion and self-expression.

Storage capacity became carrying your style everywhere. The rearview camera became a way to turn heads. Design features were reframed through the codes of trend-setting, confidence and personal style.

By creating constant parallels between automotive features and the fashion world, every product benefit reinforced the campaign's central idea rather than sitting alongside it.

My Role

Radio scriptwriting (India & Latin America).

Key Learning

Rather than treating each product feature separately, I used the same fashion-inspired perspective to reinterpret them all. This allowed multiple stories to emerge while keeping the campaign consistent.